AT&T mobile redesign
We hadn't been able to test into a mobile control. Which meant we had a desktop on mobile control. You read that right. And that just seemed crazy. Needless to say, we needed a winning mobile site.
Create a winning mobile site.
Streamline user flow based on user path and interaction data
Improve users' ability to compare plans
Clearly and succinctly communicate value proposition
Build value on the AT&T brand and offering
The strategy and creative direction I helped develop drove a 9% response rate and 14% visit conversion lift. And also led to AT&T using my headline "The power of &" as the lead message in a national TV spot.