AutoLoop had a great CRM product for automotive manufacturers and dealers, but was a step behind the competition in their marketing of the product. Other automotive CRM companies spent more money than AutoLoop on traditional ads. Nobody established themselves as a leader in content or internet marketing.
I saw an opportunity to lead the industry in content marketing.
Generate leads through a blue ocean content marketing landscape.
Write blog posts and articles
Outreach to online automotive publications
Perform keyword analysis
Write sharable listicles
Create sharable infographics
I served as the content strategist, writer, and project manager. I pitched the head of marketing on the impact content marketing could have on AutoLoop's bottom line, got buy in, created an editorial calendar, interviewed subject matter experts, performed market analysis, and developed content strategies.
AutoLoop had data science capabilities it didn't understand or know how to promote them. These capabilities were a competitive advantage and offered a lot of value to an industry that has a lot of data but doesn't effectively use the data.
Position data science capabilities as a product.
Focus on the impact on profits and sales
Emphasize how easy it is to understand
Highlight the potential impact on customer satisfaction scores and loyalty
Note how actionable the data insights are
I served as the content strategist, writer, and project manager. I interviewed users and subject matter experts for material to use in my analysis and messaging map. This allowed me to write about the product effectively.