Delta Air Lines

Delta Air Lines brand management



Delta Air Lines has strong core brand values. And they knew that helped build such a strong company. So they wanted their employees to get more excited about these. And also drive home how important these values are to the strength of the Delta brand.



Engage Delta employees
Build brand loyalty through culture



I helped concept the 2% Effect Game, an Apples to Apples-like game.
The name comes from a principle Delta founder, C.E. Woolman, gravitated toward:
if you can be just 2% better in any area, you can make a world of difference.


my role

I concepted and wrote the cards below.  These demonstrate the core brand values via common situations Delta employees might encounter.