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Mercedes-Benz

Mercedes-Benz spring email

 

problem

Mercedes-Benz had a lot of customers who were due for service on their vehicles but didn't go to the dealership for service. This was a huge problem. Why's that? Because dealerships make most of their revenue from the service side of the house. So for dealerships to be profitable, they needed customers to bring their cars in.

 

goal

Increase  service appointments.

 

strategy

Send the right message at the right time to the right person
Reach customers in the most effective channel (email)
Deliver on-brand messaging
Tap into the joy of springtime in the copy

 

results

Email open rate at 42% for the campaign equaled 12% points higher than the industry average. And click-through rate at 13% equaled 5% points higher than the industry average.

 

creative