Sonas

SEO lead generation blogs

 

PROBLEM

As a regional home health care provider, Sonas needs to get the most out of its natural search campaigns. Blogs lead the charge in lead generation. But I noticed that the existing blogs were short, organized poorly, incomplete, and overall bad for the user. Their blog posts needed to be more authoritative and patient-focused, especially as a healthcare provider.

 

GOAL

Improve user experience and lead generation.

 

STRATEGY

Increase authority
Structure with questions a user would naturally ask
Increase trustworthiness
Shorten paragraphs to improve mobile readability
Include bullet points wherever possible
End paragraphs with hooks to encourage more reading
Organize the page and write for maximum time on page

 

MY ROLE

I served as the content strategist and writer.