Verizon

Verizon desktop SEM redesign

 

problem

Verizon wanted to increase online orders. Why? Because online checkout is more cost effective. After all, you don't have to pay sales agents to stand by for the phone to ring online.

 

goal

Increase cart entrance rate

 

strategy

Streamline user flow
Strategically mix cart and phone CTAs
Leverage the most popular plans
Offer easy-to-access help for existing customers
Align messaging, offers, and featured plans with ad copy

 

results

The creative drove a lift of 29.7% to cart entrance rate while also increasing overall visit conversion by 7.3% and CM/visit by as much as 53.6%.

 

creative

Verizon Desktop_1.jpg
Verizon Desktop_2.jpg