Verizon desktop SEM redesign
Verizon wanted to increase online orders. Why? Because online checkout is more cost effective. After all, you don't have to pay sales agents to stand by for the phone to ring online.
Increase cart entrance rate
Streamline user flow
Strategically mix cart and phone CTAs
Leverage the most popular plans
Offer easy-to-access help for existing customers
Align messaging, offers, and featured plans with ad copy
The creative drove a lift of 29.7% to cart entrance rate while also increasing overall visit conversion by 7.3% and CM/visit by as much as 53.6%.